Entries by Vadim Kotin

How Much Should you Allocate to Online Marketing in 2018?

Can you believe it is nearly 2018 and it is time to start budgeting for next year already?  Online marketing is an important aspect of your business profile.  As consumers are increasingly turning to online marketplaces, there has been a 20-year trend of increased online marketing spending across almost all business sectors.  While marketing budgets [...]

Why You Should Use a Landing Page instead of a Homepage

Whether you’re promoting a product or service, developing or employing a PPC campaign, utilizing traditional media advertising, or writing guest blogs, there are many excellent reasons to use a landing page instead of a website homepage.  Indeed, depending on your goals, using a landing page rather than a homepage has many benefits – each suited [...]

When to Adjust your SEO Strategy

Search engine optimization (SEO) is an ever-evolving strategy.  With changes in technology and search engine sophistication, so come changes in SEO approaches.  So, when it comes to making the most of your SEO strategies for your business, you must be willing and ready to adapt.  Knowing what’s happening with Google and integrating site changes is [...]

What is the Most Effective Advertising Medium for your Business?

The marketing business can seem like an ethereal beast. Particularly as technology has changed the way consumers shop for products and services, it has also introduced ever-evolving marketing models that can be difficult to pin down – even for the experts.  So how can you identify what is the most effective advertising medium for your [...]

Optimizing your Business Website for Google Maps

Optimizing your business website for Google Maps is essential for enabling your site to appear in local search results.  Appearing in local search results allows you to access customers in your immediate geographic location.  Accessing customers in your immediate geographic location is obviously critical to growing your business.  As such, optimizing your business website for [...]

How to Plan a Successful Website Redesign

For many organizations, their website is the face of that organization.  Consumers today often start researching companies online before engaging them in business, so it should come as no surprise that a well-designed website can be the difference between success and failure.  When it comes to a website redesign, meticulous planning ensures effective execution so [...]

The Main Reasons your Online Marketing is a Waste of Money

Do you sometimes feel like your online marketing budget is money wasted?  You’re not alone.  Many small business owners lack the insight into online marketing practices to know the difference between good marketing and a waste of money, and this is unfortunate.  Indeed, there are some questionable professionals selling search engine optimization (SEO) as a [...]

Redesigning your Company Website: Things you Should Know

Website redesign A well-designed website can propel your business to new levels of success.  At the same time, it’s not always an easy task to execute which is evidenced by the fact that an entire industry has emerged dedicated to web design.  Proper planning is the critical element in redesigning your website to ensure you [...]

Hire a Freelancer or a Professional Agency?

There are pros and cons to any business decision, and whether you choose to work with a freelancer or professional agency will often come down to very individualized conditions.  As the marketplace can be very competitive, maintaining your advantage often comes down to dollars and cents, but there are other factors that need to be [...]

Hire a Consultant or Do In-House Marketing?

Not sure where your company’s marketing budget is goes? Perhaps it is time to rethink your strategy and decide what is more efficient, hire a consultant or do in-house marketing? There’s a very easy answer to this question, but let’s consider an abstract metaphor first.  Imagine your house is on fire.  Do you call the [...]

What is a Brand Book?

Why is Brand Book Important? In a competitive marketplace, a compelling brand can be the difference between success and failure.  Some of the world’s biggest companies are propelled by their awesome branding.  In fact, you just need to consider some recent re-branding disasters (think Gap or Tropicana) to get a clear picture of how important [...]

A Guide to Successful Email Marketing

As social media has become the go-to online forum for interpersonal communications, you could forgive savvy entrepreneurs for thinking email marketing is a thing of the past.  But, that’s just not so.  In fact, as sites such as Facebook, Twitter, LinkedIn, and Instagram have exploded in popularity, they have also bogged us down with notifications, [...]

Why Cheap SEO can Hurt your Business

  Search engine optimization (SEO) is a fundamental principle in online marketing that when applied properly can have a significant impact on your business’ online visibility.  Unfortunately, the tools of SEO are always changing, particularly as online search engines’ algorithms are also constantly changing.  As such, you should always rely on experienced SEO professionals for [...]

What is a SEO Website Audit?

As a fundamental practice in online marketing, search engine optimization (SEO) endeavours to improve your website’s visibility in search rankings so that more traffic is likely to visit your site.  From time-to-time, your site needs to be reviewed to ensure that the principles of SEO are implemented effectively.  So, if you’ve been wondering, “What is [...]

How Much is a WordPress Website Cost?

WordPress is free, right?  So that means a WordPress website is free too, right?  Not exactly.  Whereas the technology is free to use and you could build a website and use the WordPress servers entirely for free, business applications of the content management system are often associated with a variety of hidden costs.  So how [...]

Keyword Research: Stop the Guesswork!

Keywords are the cornerstone of online search algorithms.  Indeed, search engine optimization (SEO) and the field of online marketing are built on the principle that online keyword searches will generate traffic to a company’s website.  Not surprisingly then, keywords must be chosen very carefully to ensure you attract quality traffic to your site – in [...]

Budgeting for Google AdWords

How much should you spend on a Google AdWords campaign?  This is an important question not only because you likely have a limit to your advertising budget, but also because you want to get the most bang for your buck. As you may know, businesses have a lot of flexibility to customize their AdWords campaigns [...]

Using Video to Increase your Conversion Rate

Video is compelling, and the success of streaming platforms such as YouTube, Netflix, and Hulu is plenty of evidence of that fact.  Increasingly, website developers and internet marketers are looking to find more interesting and engaging ways of capturing the attention of site traffic.  But video is more than just a way to captivate visitors [...]

Best Practices to Improve Video Visibility

Video is an important internet marketing tool, and one that is anticipated to dominate internet traffic in the years to come.  As internet speeds improve, videos have become more accessible and subsequently more popular for web users.  Making videos an integral part of your SEO strategy is no longer simply recommended, videos are a necessary [...]

Digital Marketing Plan for 2016

Digital Marketing Strategy What is a digital marketing strategy?  When you think of marketing, you probably imagine television or newspaper advertisements.  Indeed, a marketing strategy is a focused plan that aims to increase sales in such a way that a business maintains a competitive advantage in the marketplace.  Over the years, marketing has evolved – [...]

Pay Per Click Tips for 2016

There were many exciting changes to pay per click (PPC) advertising in 2015 including the URL upgrade feature in Google Adwords in addition to Gmail marketing, the new CPA simulator, and even the functionality to use private email lists to market in search.  While these changes give business owners more flexibility in the way they [...]