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VN Web Group Blog >>

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August 26th, 2014 — 12:33pm

Vadim Kotin By Vadim Kotin

Arguably, the goal of any search engine optimization (SEO) campaign is improved search rankings. Indeed, an entire industry has evolved from the power of the internet search, and today internet marketing firms the world over compete for business from companies desperately trying to improve their online visibility. Still, as Google and other search engines have become more sophisticated, SEO tools have also become more sophisticated. Yet, many firms are still relying on outdated key performance indicators (KPIs) to measure the success of their SEO. Let’s discuss why search ranking is no longer…
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August 19th, 2014 — 12:00pm

Vadim Kotin By Vadim Kotin

Budgeting for a website redesign can be an especially difficult task, especially when you’re not an expert in website design.  Nevertheless, you want to maximize your budget and ensure that your money is focused on high-value activities such as design, strategy, coding, search engine optimization (SEO), and quality assurance.  While different web design companies have different methods for projecting budgets, your resources need to be allocated properly, and the following tips will help to keep your project on budget.

Professionalism

First and foremost, you should take early meetings…
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July 16th, 2014 — 5:32pm

Vadim Kotin By Vadim Kotin

It seems almost shocking, but Google applies more than 400,000 manual penalties every month, and many of these penalties are deemed unfair by website owners.  As such, Google must also handle somewhere around 20,000 reconsideration requests, and the typical turnaround time for these request tends to be about 30 days.  Receiving a manual penalty from Google can be a frustrating experience, but rest assured there is a process for recovery from Google manual penalties.

First things first, there’s no need…
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July 4th, 2014 — 4:12pm

Vadim Kotin By Vadim Kotin

You’re a dentist – you spent a lot of time studying and practicing to be an expert in your field, but when it comes to marketing you are probably out of your depth. In today’s competitive dental industry, online marketing is more important than ever. From basic customer service practices that ensure return patients to the most advanced methods of online marketing, there are many ways that you can build and grow your practice. If you’re looking to improve your digital marketing campaign, these tips for…
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June 3rd, 2014 — 3:41pm

Vadim Kotin By Vadim Kotin

Major corporations, local companies, and even the smallest businesses rely on digital marketing to reach customers new and old.  Even if you are only operating a simple website, the goal is to reach customers via newer technologies, so in an essence you are using digital media.  Still, many business owners fail to realize the true potential for online marketing, and as such they are hesitant to accept help from digital marketing agencies.  So let’s spend some time defining digital marketing agencies and the role they can serve for you.

Digital Marketing Agency ABCs

You are…
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May 21st, 2014 — 9:54am

Vadim Kotin By Vadim Kotin

2013 saw dramatic changes in digital marketing, especially as new tactics and strategies provided more comprehensive data about customers’ online behaviour. It seems everything from content to formats underwent major changes, and not surprisingly many experts are predicting some interesting digital marketing trends to watch.

Real-time Data

One of the key trends to watch involves the availability of real-time data to online marketers. Indeed, there are more tools than ever providing in-the-moment snapshots…
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April 25th, 2014 — 10:47am

Vadim Kotin By Vadim Kotin

Most companies rely heavily on their online presence when it comes to marketing and generating leads, but this is especially true for small businesses. Today’s consumers generally look online for the businesses and products they seek, and this allows even the smallest business owner to compete with big name companies. Still, it is important to remember that potential customers are visiting your website for a reason and you need to be sure that you answer their questions and market your product or service. This article will discuss some of the main pitfalls of website design for small business…
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April 18th, 2014 — 3:39pm

Vadim Kotin By Vadim Kotin

Have you noticed an increase in popularity of single page websites?  It seems like many companies new and old are transitioning to the single page alternative, but that leaves the question of how to get the most from search engine optimization (SEO).  In other words, can you improve page ranking with common SEO practices on a single page website design?  In short, it will depend to a degree on what industry you are in or what product you are selling, but ultimately…
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March 14th, 2014 — 4:33pm

Vadim Kotin By Vadim Kotin

Do you remember your resolutions for 2013? Perhaps you decided to exercise more or visit your family more, and if you’re anything like me, you gave up on these resolutions within a few short months or even weeks. Fortunately, we’re not going to talk about your personal resolutions for 2014 and instead we’ll focus on marketing resolutions. From analytics to your personal signature, let’s discuss a few ways you can improve marketing for your business.
 

 

Analytics

If…
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March 10th, 2014 — 11:12am

Vadim Kotin By Vadim Kotin

Pacific Dental Conference was held from March 6th to 8th at the Vancouver Convention Centre. It was one of the largest dental conferences that we’ve attended and featured more than 300 exhibitors that included leading dental brands, advertising agencies, law firms, and financial institutions showcasing their products and services.
Many doctors, dental assistants and office managers attended this conference and had the opportunity to discover new products, technologies, and future vendors. In addition, there…
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