Hire a Freelancer or a Professional Agency?

There are pros and cons to any business decision, and whether you choose to work with a freelancer or professional agency will often come down to very individualized conditions.  As the marketplace can be very competitive, maintaining your advantage often comes down to dollars and cents, but there are other factors that need to be considered in the debate between freelancer or professional marketing agency.  Let’s consider some of these factors as well as the merits of each.

First, you need to consider your project and goals particularly your ultimate vision, the complexity of the project, your budget, and the process by which you’ll oversee the budget.  Before you’re ready to hire a freelancer or professional agency (whichever you decide), you must first have a clear picture of your project.  When you know what you want, how you want it, and what you’re willing to spend, you’ll be able to more carefully evaluate the merits of freelancer or professional agency.


Freelancers represent a specialized workforce that tend to achieve success because of their specialization.  Writers write, web designers design web pages, and marketing consultants market.  The constant focus on a particular skill allows freelancers to refine and develop that skill so they can deliver on each of their client’s unique needs.  Compared to professional agencies, freelancers have lower overhead and tend to offer individual services at a lower rate.  Freelancers also tend to be more flexible to the needs of their clients, particularly when expectations are clearly outlined.

Freelancer web designer

On the other hand, freelancers are not always the best option when you need somebody who can respond to sudden changes or new directions.  Moreover, though specialization is a strength of freelancers, it can be a drawback for the business owner.  If your project is multi-faceted, a freelancer might not be able to serve all your needs.

Professional Agencies

Working with a professional agency means you access a team of professionals ready to address your unique business needs.  They often offer a breadth of expertise that can respond to all your design, development, and marketing goals.  Professional agencies are also well-equipped to respond to the dynamic, ever-changing business world, and their team-based approach ensures that your project runs smoothly with attention to all the details.  Indeed, it is this team approach that allows professional agencies to develop their own work culture that reflects a shared vision and work ethic.  In other words, an agency represents a team of experts that know how to work together to achieve a common goal effectively and efficiently.

marketing agency in the meeting

Perhaps the major drawback business owners identify with professional agencies is the cost.  On paper, working with an agency seems much more expensive than working with a freelancer; however, this comparison is something of an apples-to-oranges situation.  Working with a freelancer gives you access to one specialist; in reality, your project will likely require the expertise of many so you need to calculate the total labour costs to make a fair comparison.  At the end of the day, professional agencies and freelancers bring many benefits; but, what works best for your company?