A well-designed website can propel your business to new levels of success. At the same time, it’s not always an easy task to execute which is evidenced by the fact that an entire industry has emerged dedicated to web design. Proper planning is the critical element in redesigning your website to ensure you get the results you desire. Indeed, there are some important tips you should follow when for your website redesign.
Setting goals is the hallmark of business success. Actually, setting goals is the hallmark of life success and this is just as true when it comes to website redesign. Goals give us a clear direction and they help us understand our motivations for change. Ultimately, you need to ask yourself why you are redesigning your website, identify the flaws in your current design, and set measurable goals that allow you to evaluate your redesign. Common goals for website redesign include increasing site visits, increasing leads, and increasing revenue – but be specific! Set clear goals with deliverables and then measure your success.
Don’t just embark on a redesign, develop a strategy and make specific plans. Throughout your redesign you want to consider your current site’s performance and conduct a thorough audit, define your target audience, research and review competitor websites, review current content and set directions for future content, and identify your current strengths and weaknesses.
Audit and Benchmark Performance
Listen, if it ain’t broke, don’t fix it. As clichéd as this sentiment is, it’s true. You need to take a close look at current analytics to know what is working and what isn’t so you can make the necessary improvements without destroying what works. Benchmarks that help you set goals and strategize your redesign are page views, visitors, bounce rate, pages per session, conversion rates, and site speed.
Know your Limitations
Do you have the skills necessary to redesign your website? Do you have in-house staff that can take an objective approach to auditing and evaluating your current site? If you answer no to these questions or you are skeptical at all, get professional help. Considering how quickly technology changes, it is always advisable to work with professionals who make it their business to keep on top of current trends in website design so that your site is relevant, user-friendly, and ultimately visible to your audience.
Test, Test, and Test Again
Nothing is more annoying to your visitors than a site that doesn’t work. If pages aren’t loading or errors pop up, your potential (or even current) customers will likely go elsewhere. Test your website across various devices (desktop, tablet, Android, and iOS), proofread content carefully, remove or fix broken links, and practice effective search engine optimization.