The debate over the benefits of custom design extends well beyond the world wide web. When we think “custom” we normally imagine a product or service that suits our unique purposes, but we also know that product or service is going to cost more. So, ultimately, the choice to go custom usually comes down to weighing the benefits and deciding if the cost is justified. The same is true with web design, only the advantages of custom web design tend to be significant compared to the cost. In fact, non-experts are surprised to learn how much value they can get from a custom-built website. Let’s take a closer look at the advantages of custom web design.
Solutions that Fit
Whether you’re building an e-commerce site or you simply want more information about your business online, custom web design puts you in the driver’s seat. You choose which features are most important so that you can etch out your own space in the busy marketplace that is the internet. With custom design you have control over characteristics such as ease of use and navigation, layout and graphics, and even the colour scheme. This means that you have the flexibility and control to accurately represent your business online.
Another advantage of custom web design is adaptability – as your business grows and changes, so can your web design. New businesses may benefit from a website to establish their brand – some background info, your logo, and contact info may be all you need in the beginning. Eventually however, you want your site to grow with you and features such as add-ons, tools, and integration are important if your site is going to stand the test of time.
Enhanced security is another major advantage of custom web design. Not only do you have control over security when you’re working with a site that was built specifically for your company, you are also less susceptible to bugs or flaws that are more common in generic, “one-size-fits-all” web designs.
Search Engine Optimization (SEO)
Search Engine Optimization is one of the most important marketing principles to evolve out of online marketplaces and the way search engines find your site. With a custom web design, you have unparalleled control over your SEO. As the rules change (and they do change…frequently), you can update your site so that your search engine ranking doesn’t suffer. After all, the key to a successful web site is being found by the people who want to find you most. You simply do not have the same control with a generic site as one that’s custom-built.
So, what’s the bottom line? The most effective website for your business reflects your unique brand, product, or service. The best way to represent your business is with a custom web design that showcases who you are today and in the future.