4 Ways to Make Your Website Perform Better
An online presence is an important factor in the success of any business. Still, as technology advances and users become more sophisticated, online presence is hardly enough. Your website’s performance is also a key indicator of success. So, how can you improve performance on your website and ultimately create a better experience for your visitors? Let’s look at 4 ways to make your website perform better.
Ease of Use
The internet has helped create a global marketplace where any business can reach thousands or even millions of potential customers from anywhere in the world. As such, you need to focus on your customer’s needs by creating an easy-to-use site. How do you do that?
First, navigation needs to be clear. Your visitors should be able to get from one page to the next and find the information they want without any frustration on their part. To this end, you should include clearly marked menus and drop-downs as well as a search bar that can take users to a specific piece of your content.
In addition, keep your homepage clear of distractions or unimportant information. The content on your site needs to be focused, simple, and organized. Clutter should be minimized as you can link to different piece of information – you don’t need to show them everything at once.
Finally, make your links obvious. Anchor text should be one colour and icons and links should stand out.
A Clear Message
Don’t force your customers to think. They want to have an easy experience and part of this is clear and obvious content. In addition to clear content, you need to have clear functions. Cut down on unnecessary media and images to keep your site’s message focused and easily understood. Your site should have an obvious and logical flow, so make sure to have your pages reviewed by multiple people so that you can get feedback on how to clarify your message and navigation.
Engage your Visitors
Way back in the day, we’d plunk ourselves down and absorb media message from the TV, or before that radio, and before that print. Nowadays, we have much shorter attention spans and we want to be engaged in our online experience. Ultimately, an interactive site encourages users to click through your page, explore your products and services, and learn more about your company and what you do. Animation, images, and videos can be carefully developed to attract and engage your visitors.
The online world is not a static place, and today’s users are more and more commonly accessing websites, blogs, and social media through portable devices. You need your site to be mobile friendly. Responsive sites are those that adapt to the user – whether they’re on a desktop, laptop, smartphone, or tablet. A website designed for all screens and interfaces will reach more customers, it’s as simple as that.