Running a successful marketing campaign is no small feat, particularly for small business owners and marketing managers who often face a myriad of challenges. From a lack of a solid strategy to reduced budgets, these obstacles can make marketing success seem elusive. However, identifying these common problems is the first step towards overcoming them. In […]

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In principle, businesses are legally entitled to use a competitor’s trademark as a trigger for search ads. You’ve spent years cultivating a brand name. It’s not just an identifier; it’s a promise, a reputation, and a reminder. In the age of Google, that name is a vital digital asset. So, what happens when you search […]

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What metrics should you track for your website? As a website owner, it is important to regularly track and analyze key metrics that can help you understand the performance of your website. These metrics provide valuable insights into how your website is performing and can help guide your decision-making process when it comes to improving […]

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