Choosing an SEO company can be an incredibly tricky proposition – there’s a huge amount of choice out there ranging from large professional companies to the small company owned by the guy next door. Depending on their skills, experiences and abilities either could be a good choice… or a bad one.
A large company does not necessarily mean a greater skill at SEO – larger companies are often quick to rest on their laurels rather than learning the most up-to-date techniques. Smaller companies may lack some of the more mainstream software that larger companies have the budget for however they are also quicker to react to change. The key to a finding a great Vancouver SEO company is not in how large or small they are but in how well they are going to translate your SEO goals into reality within your budget. To help you find the best company possible below are three particular things a good SEO company should have:
1) Recent references and testimonials
A good SEO company should be able to give you plenty of references and testimonials. You should however pay particular notice to how recent these references are. SEO is a business that is constantly changing and evolving, techniques and methods that worked a year or two ago can quickly become outdated and ineffective.
A great SEO company should be able to provide references from people they have worked with in the last six months or even customers they are currently working with. If a company only provides references from work they’ve done several years ago it may be a sign that while they used to be successful they have failed to move with the times and can no longer provide an effective service.
2) Clear strategy
The strategy that your prospective SEO company provides you with should be clear and well-explained. If a company tells you that their methods are secret and that they don’t share them this is not something to be impressed by but rather a cause for alarm. Most SEO techniques are well-known and documented, a so-called “secret technique” is unlikely to be a sign that you’ve found the one SEO company with a magic formula that will take you to the top.
Rather it is likely to be a marketing technique to rope in gullible customers, or worse, a black-hat SEO technique. Black-hat techniques involve using practices that search engines frown upon to achieve short-term success in rankings, however they often damage your credibility and rankings in the long-term when the search engines realizes and penalizes your ranking.
A great SEO company should be paying attention to your analytics to help them improve your service. Always ask a company how they plan on using the data you receive about your website to inform their future decisions. Ideally a company will be providing analytics data coupled with explanations and suggestions for what this means for your business and what can be done to further improve results.
Your analytics data should be coming from Google – which is hard to fake – and the results you start to see should reflect the strategy the company has planned for you. If the company in question does not use analytics to help them plan future strategy it is more likely that they have a simple “cookie-cutter” strategy that they apply to every single business. While this is not necessarily ineffective it is likely you can find a better company who will offer a superior and more personalized strategy. More on SEO in Vancouver