Keyword research is the key to building a successful search engine optimization strategy. Without proper keywords, SEO campaigns mean nothing and can be a colossal waste of time. But using powerful keywords can lead to high search rankings and increased traffic to your website. In many ways it’s simple to come up with a long list of words that describe your business and then combine terms to create unique niche phrases. At the same time, you need to consider the pay per click marketing value of keywords and competition from online rivals.
Google’s Keyword Tool
Google provides AdWords Tool to research keywords. You simply type in a word or phrase and Google will let you know if the competition is low or high and the number of monthly searches for that phrase on both a local and global level. The tool will also suggest other similar keyword ideas that may be more advantageous. Google also gives you a check box for only showing ideas closely related to your initial entry.
The problem with keywords with low popularity is that they will not likely bring very many new visitors to your site. On the other hand, highly popular searched terms will likely involve much more competition with other sites. Google’s keyword tool allows you to use filters to narrow down your market based on locations, languages and types of devices such as desktops or mobile. Search engine optimization can be sped up using this tool.
The Value of Keywords
Not all keywords are equal in terms of value, as high end items can generate more revenue from pay per click campaigns. Sometimes lower paying keywords can lead to faster revenue and higher paying keywords can do nothing. Instead of deciding which is better, a more effective strategy is to use both with the understanding that the lower paying keywords might generate more revenue in the long run. Terms like “jewelry” and “insurance” can be high paying keywords, but at the same time if there are thousands of competitors, it will be very difficult to compete with more established national brands.
Finding Niche Phrases
Niche phrases are important because they give you an edge over competitors who may not be as popular or relevant within your corner of the market. If you are the only company on earth selling “Swiss electric car battery chargers” then you have a great chance of dominating search rankings with that exact phrase. But if other companies use this same phrase to define themselves, you may have less of a chance at coming out on top.
The most important thing about keyword selection is that it appropriately matches your business and you’re not just gaming any keywords to attract any type of traffic to your site. Part of search engine optimization is consistency since search engines have evolved to judge sites as favorable if keywords reflect matching content. When content does not match keywords in title tags, the site can be removed from search engine indexing.
As soon as you find out hundreds of other sites are using the exact keywords you had in mind, do more brainstorming to come up with more keywords. Avoid using generic common phrases such as “used auto parts.” A better approach for dominating search rankings would be to use the name of your local community combined with terms that describe your business, such as “cheap Bakersfield auto parts.” Keywords definitely make search engines go round, but make sure that you use as many prioritized keywords as possible so that you don’t rely on one phrase that can attract competition.