Engaging Design
If you want a website that attracts and retains customers, you need an engaging design. Follow these six tips to create a site that visitors will come back to again and again:
Website User Engagement
Creating a user-friendly website takes more than just good design. To ensure your website engages and converts visitors, follow these actionable tips:
Organize your website structure with a pyramid navigation to help search engines crawl through it quickly and easily. This will get your pages indexed faster and improve your ranking on search results. Your users will also have an easier time finding what they want, increasing their engagement with your site.
Make your contact details easily accessible. Place them in the footer or include them in an about page accessible via your navigation menu. Consistency across the web will also make you a more credible source.
Place social media plugins on your website at the top or bottom of your page, alongside or following content, or in sidebars, and generate brand awareness, increase traffic, and boost engagement.
Make each call-to-action prominent and distinct to encourage conversions.
Use customer service chats to help answer questions and build trust with your customers.
Make your content easy to read by breaking up long chunks of text with section headers, bulleted and numbered lists, and short paragraphs. Keep your tone friendly and conversational for an eighth-grade reading level.
Add internal links to other relevant information on your site to improve navigation and engagement and reduce bounce rates.
Use multimedia to help visitors interact with your site and remember your content. Images and videos are processed faster and more likely to be remembered. By incorporating these tips, you can create a website that engages and converts visitors, improving your online presence and bottom line.
Feedback from your users as their comments can help identify site issues. Evaluate and optimize their experiences on your site through their reviews, evaluations, and surveys. By implementing these changes, you are improving their user experience.
