Perhaps the most effective method of being found on the internet is to rank highly on search engine results. The vast majority of online users are turning to Google and other search engines to conduct keyword searches to find the product, service, or information they need – if you don’t rank in the first 10 or so spots, you’re not likely to be found. So, how can you improve your site’s SEO ranking?
Search engine rankings rely heavily on quality content – the kind of stuff that is relevant and valuable to visitors to your site. As you have more quality content, your site’s relevance and authority improves. Keyword phrases that are targeted for each of your pages are crucial. These keywords must be regularly repeated on your page in a seamless manner. Typically, you want well-written content that features your keyword phrase appearing once or twice in an introductory paragraph, a few more times throughout the body of your content, and then once or twice in your conclusion.
Keep it Recent
You also want your content updated regularly. Outdated content is not relevant to your reader and search engine algorithms are designed to view new content as more valuable than old content.
Remember your Metadata
After the <head> tags on your site’s pages, you’ll find space for metadata – this is information about the contents on each of your pages. Title metadata, description metadata, and keyword metadata are three important types of metadata that can help boost your sites search engine ranking. Title metadata displays atop browser windows and also in the headlines of search engine results. Description metadata is a text description of the content on a page – it should be concise and engaging. Finally, keyword metadata is easy to implement because you’ve already identified your keyword phrases for your site content.
Get creative with links in your content – you can hyperlink to keywords in your content and kill two birds with one stone. You’ll have more links on your site and you can make use of your keywords to improve your SEO ranking.
Alt tags (alternative text descriptions) are used to describe media such as images and video. In practice, alt tags are a great idea because they allow search engines even for users that are on devices that brows in text-only. For example, individuals using screen readers may not see visual media, so search engines rely on alt tags to determine relevant content regardless of whether it’s text or video.
Ultimately, keeping on top of the SEO game can be very challenging – it requires regularly updating your site, its content, your metadata, and other tags so that search engines deem your site relevant. If you’re not experienced with Search Engine Optimization (SEO), consider working with an SEO Company to ensure your website gets seen and your company gets business.