Developing an effective search engine optimization (SEO) strategy requires specialized experience and knowledge. As such, most companies prefer to work with an expert – whether that expert is an in-house SEO specialist or comes from a contracted-out SEO agency. Depending on your budget and goals, the decision to work with in-house SEO or an SEO agency will vary from one company to the next. Ultimately however, you want to ensure your strategy reflects modern SEO practices while staying up-to-date with advances in the industry. So, let’s discuss some of the advantages of in-house and agency SEO.
The Benefits of Working with an SEO Agency
Obviously, an SEO agency is an independent business comprised of experts in the field. To your business and web presence, an SEO agency brings experience, talent, and resources that can be adapt to almost any business. Because SEO agencies are entrenched in the industry of online marketing, they are more likely to be at the forefront of SEO principles, so they are well equipped to adapt to algorithm changes that ultimately impact search rankings.
One of the main advantages of working with an SEO agency is that they can provide results more quickly. They’ve likely got extensive experience working with clients in a variety of industries so you might say they’ve seen and done it all. In all likelihood, an SEO agency can predict problems before they arise, but even when there are issues, they have the experience necessary to provide solutions quickly.
Another benefit of working with an SEO agency is flexibility. Simply put, because an SEO agency works with a variety of clients, they have diverse experience that often lends to creative solutions. They often offer a fresh perspective on online marketing that you might not get from an in-house SEO expert that focuses only on your business model and client base.
The Benefits of Working with In-House SEO
With respect to the benefits of in-house SEO, many business owners want to know their expert is devoted and focused on their business. Your in-house SEO professional will have a comprehensive understanding of your industry and your customer base which might make them more successful in meeting your unique needs. In addition, your in-house SEO expert can fully integrate their efforts with other marketing teams in your company. This can help unlock the potential of your brand while ensuring brand consistency and equity.
Ultimately, whether you choose to work with an SEO agency or in-house SEO will depend on your budget and goals. Most companies will benefit from collaborating with an SEO agency simply because they offer a wide range of expertise and services that are surprisingly competitive when it comes to cost. Still, if you’ve tried the agency approach and you’ve decided that you want a more focused effort, consider in-house SEO.
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