What would happen if your company website disappeared?
You wake up one day and check the site. It’s not there. There’s no error showing a server problem. There’s just nothing. Your browser says the website cannot be found. You call your web master and get no answer. Maybe your Internet provider is the problem? You call a friend across country and have him check the site. He says it’s not there. You call the hosting company. No one answers. What is going on?
If you think this could not happen, you are wrong. Every year, many small businesses wake up one more to find their websites gone. Their hosting company or web master is gone. The websites they controlled closed at the same time.
It’s a nightmare waiting to happen.
Think about it. Your domain name is your online identity. When you direct people to your company website, you tell the website name (i.e., CompanyX.com). They will tell their friends CompanyX.com. Your company name may actually be The Fabulous Company X Enterprises, Inc. However, your customers know you as CompanyX at CompanyX.com. What will happen when they cannot find your website?
How can you protect this critical business asset? If you are looking for website redesign tips for better conversion, the first thing you need to do is secure your website ownership. Make sure you manage your website assets properly:
Your Domain Name
Who owns your domain name? You think it’s your company. However, you might be like many other small businesses in that you do not own your domain. Your web master might have his or her name as the registered owner. Your hosting company may own it. Verify that your company owns your domain name. If not, then take steps to get it move to your name.
Your Web Master
Many small businesses use an external web designer to build and support their website. That is actually good business practice. Allowing your web master to have complete control over your website is not good practice. You own that website. Your web master should readily provide copies of code. They should have no issue with you hosting the website elsewhere. If they have issues, find a new web master.
Your Hosting Company
When you started your business, saving money was a top priority. Going with a small local hosting company made sense since they were offering great discounts for other local businesses. However, continuing that practice is a big mistake. Your website needs to stay up and running. If that small local company goes out of business, your website is gone. Going with a larger provider with a solid track of success is the safer business solution.
Your Code and Data
The domain name is yours. However, you also own the web pages, the code, the graphics, and other components that make your website run. You own the data that resides behind the scenes. You need to have regular digital copies of that code provided to you at least weekly. If your hosting company or web master closes shop, you can get your website back up and running quickly as long as you have a copy of those pieces.
Don’t let disaster hit before you do something about protecting your website and online company identity. Make sure you or your company owns its domain name. Choose a web master who works with you instead of against you. Make sure your hosting company is more than a small local one. Always have current copies of code and data in your company’s possession. Among website redesign tips for better conversion, these simple steps will protect you from the disappearing website.