Search Engine Optimization is a science, though not an exact one. It is, however, getting close, and not adhering to modern SEO principles could affect your page rank. Consider a Vancouver SEO agency for your inbound marketing needs. An SEO agency will work with you to develop a strong inbound marketing campaign without setting you back. Let’s have a look at some SEO factors that could affect your page ranking and some reasons why.
Keywords in Your Title Tag
Keep your tag short and keyword centric. A long title tag may find you struggling to maintain on-page visibility. The first two or three words should be your keyword. Five to eight words should do the trick, especially if you keep the following text block short and sweet.
Don’t jam your text full of keywords. Find a way to spread them out. Too many keywords looks like spam and Google will penalize you for it. Not enough keywords and nobody will find you. Instead, keep your keyword density between 2% and 3%. You will enjoy a much higher page ranking as a result.
Keywords in URL
Continuity is one of the most important factors to consider with respect to page ranking. If you have any hope of remaining visible, sprinkle your textual content with words that appear in the URL of your website. This improves your on-page visibility as well as your page ranking.
Use Keywords in Your Headers
As long as the keywords in your URL are used in the appropriate density within the body of the textual content, using your keywords in the corresponding headers will improve your continuity and thus your page ranking. Failure to do so may harm your visibility for the simple fact that Google will be more apt to pull up something irrelevant if your headers are not in harmony with your text and the URL of your website.
Whether you’re linking to a picture or a sister page, ensure that you use your keywords in the anchor text for the hyperlink. Google will recognize the continuity and infer that the link is a strong one. Use your judgement with respect to the anchor text. Google cannot determine the content of a picture, save the keywords you assign to it’s tag. If you link to ‘x product,’ Google will be under the assumption that ‘x product’ will be presented on the next page. You could assign the same tag to a picture of a West African frog, and Google will not know the difference. Your customers will.
Keywords in Picture Captions
Ensure that the keywords in your captions enjoy continuity with the keywords on their parent pages. This means using keywords found in the URL of your website. It would help to use keywords that you include in your headers, but sometimes going to this extreme brings up your keyword density too far. Ensure that the keywords in your picture captions match the tag to which you assign the .jpg in the first place.
A SEO agency will help you avoid the five most common pitfalls highlighted in the aforementioned SEO tactics, and a host of others, while working with you to develop a strong inbound marketing campaign that improves your page ranking and keeps customers coming back.