Search engine optimization (SEO) is your gateway to improving your search engine rankings. Ultimately, a good SEO strategy when implemented properly allows search engine crawlers to find your site and associated pages. These crawlers then facilitate your page rank, and websites with quality, relevant content will appear higher in search rankings. SEO is an ongoing process that requires updates and adjustments as search engine algorithms change, but also to ensure that your site maintains relevance by updating content to attract traffic to your site. So, what are some of the top SEO tips for optimizing your own website?
Any marketing strategy, including SEO, must utilize targeted analysis to ensure that you are marketing your business effectively. When it comes to SEO you want to analyze your website, your competition, and your keywords. With respect to website analysis, carefully consider your meta sets, keywords, and visible text to allow for improved search engine ranking. Specifically, you want to have quality, text-based content in addition to properly written code but you don’t want excessive coding on your site.
When you are choosing keywords to target your SEO, review the content keywords and search rankings of your competitors’ websites. You want to determine the best keywords to improve your search engine rankings and tools such as keywordspy.com or semrush.com can help you identify quality keywords.
Choosing the right keywords is first step in developing your SEO strategy. From your competitive analysis, you should have generated a list of keywords and phrases which you can further assess by determining the number of recent searches with those words. You also want to know how many other sites are utilizing those keywords in their SEO. Then, prioritize your keywords and phrases (including plurals, singulars, and misspellings) to refine your SEO keyword strategy.
Next, get a baseline of how your keywords will affect your search engine ranking. Using a database program such as Excel, you can track your success with said keywords. You can start with weekly reviews and then reduce your ranking assessment to every 4 to 6 weeks. If your website traffic isn’t improving, you likely want to reconsider your keywords.
Finally, you want to optimize your content to integrate SEO. Your page titles should feature your keywords to set the tone and theme for those pages. Additionally, meta tags are descriptions that can affect click-throughs, though they won’t impact search rankings. Your content should also strategically utilize search phrases and keywords, but these should also be integrated into your source code. Usually, you want to use a maximum of three keywords per page and build additional pages to incorporate your other keywords.
As indicated, optimizing your website to improve search rankings is an ongoing process rather than a one-and-done strategy. If you are uncertain about how to best implement SEO, consider working with professional internet marketing firms that have the skills and knowledge to help you get the best return on your SEO investment.