If you’ve spent the time and money on developing a PPC campaign, you want it to work. And though the concept of a PPC campaign seems straightforward enough – research the keywords and pay for the clicks – the reality is that driving high quality traffic to your site can still be challenging. You want […]
If you are utilizing search engine advertising, you need to be tracking your pay-per-click, or “PPC”, campaign. What does that mean? It means making sure you are regularly auditing how your ads are performing and evaluating and improving your campaign. If you aren’t doing this, how do you know if your campaign is helping grow […]
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