Common Reasons Why Your Local Services (Google Guaranteed) Ads Aren’t Working Local Services Ads are a great way to promote your business and reach potential customers in your local area. These ads, also known as Google Guaranteed Ads, appear at the top of search results when someone searches for services that you offer. However, sometimes […]

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Google Ads Management: A Comprehensive Guide Welcome to our guide on setting up a successful Google Ads campaign! This powerful tool from Google can greatly enhance your online presence and increase your business’s visibility. However, it can also be overwhelming for those who are new to the platform. In this guide, we will provide you […]

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Google Ads Bidding Strategies Managing your online advertising budget is a daunting task. While many companies offer to do this work on your behalf, you may want to understand the basics in order to engage more effectively with your contractors, or you may be managing an emerging business and not yet have the budget to […]

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How Long Does It Take PPC to Work? PPC, or pay-per-click advertising, operates at a different speed than SEO. Businesses often expect to see results instantly, however it takes time and effort for a PPC campaign to get established and start maximizing the return on investment for the advertiser. While a PPC campaign will start […]

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Your website conversion rate is an important metric of your website’s success. In a nutshell, your conversion rate speaks to the number of times visitors to your website complete a target action, whether that is filling out a contact form, signing up for a newsletter, or completing a purchase. Your conversion rate speaks to how […]

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If you’ve spent the time and money on developing a PPC campaign, you want it to work. And though the concept of a PPC campaign seems straightforward enough – research the keywords and pay for the clicks – the reality is that driving high quality traffic to your site can still be challenging. You want […]

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