You have to spend money to make money is an old expression that still rings true today. When you’re talking about marketing a product, service, or company, the reality of the world we live in is that it costs money. Word of mouth only goes so far in today’s media dense society, so making your online mark is critical to your business’s success. Search Engine Optimization (SEO) is a mainstay of online marketing and it is a necessary endeavor if you want to reach customers online. But why do you need SEO services and what should they cost every month?
SEO is a dynamic and highly competitive process. The goal of SEO is to make your website the number one site ranked on an online search, but this is not an easy goal to achieve. SEO experts must keep abreast of ever-changing rules in the online search game as search engine algorithms are constantly changing and adapting so that searchers get more and more accurate results. Any SEO “expert” promising a one-size-fits-all approach to online marketing is making false claims. Likewise, if you’re working with an online marketing firm that guarantees results after a one-time fix, you should also be wary. SEO is constantly changing and you’ll need to work with a firm for the long-term if you want to continue to experience long-term benefits from your SEO campaign.
Indeed, not all SEO service providers are equally suited to ensuring great results. You need to find a quality company that will work closely with you and your company to provide ongoing support. When you’re deciding on an SEO firm, you need to be aware of some red flags. Grandiose promises or guarantees of achieving the number one Google spot, instant results, and extremely low estimates are sure signs of a shady firm. In fact, the reality of the SEO game is that it takes time to improve your search ranking and that ranking is not always going to stay the same. You should expect to adapt your strategy over time to stay on top of the game.
So then, what should you expect to pay for SEO services? Ultimately, your SEO is a long-term marketing investment and you should build a trustworthy, ongoing relationship with your SEO agency. A monthly retainer is the ideal approach, and as the business owner you should also exercise some patience. You are not likely to see immediate results, particularly if you’re hoping to make a lasting impact. Quality SEO services rely on developing quality content and links for your site. Your firm should be able to provide evidence of success even before you start to see a return on your investment, but take note quality services range from $1000-$5000 per month depending on the size of the business and the services required.