A functional ecommerce landing page can be the difference between success and failure for your business. This is where potential customers are converted into sales, so if your ecommerce landing page isn’t working the way it should be, you’re likely to lose out on revenue. So, what are the 5 critical components to an effective ecommerce landing page? Quality video, competitive benefits, up-selling opportunities, credibility, and ease of use are the 5 most critical components of an effective ecommerce landing page. Read on to learn more about how you can develop a more effective ecommerce landing page to boost your revenue.
Quality Video
Online shoppers rely on media (text descriptions, photos, and VIDEO) to gauge your products. They can’t touch it with their hands, smell it, taste it, or use their other senses to judge the items you’re selling. While it’s clearly important to have great product descriptions and photos, high quality video showcases your product in a way that prompts people to buy. Indeed, research suggests that online shoppers are more compelled by video than simple text or static photos.
Competitive Benefits
What sets you apart from your competitors? Why does your customer want to purchase your product rather than a similar product offered by a different company? Consider how you can offer competitive benefits to your potential clients in a way that adds value to their purchase. And think beyond discounts! A free gift, value-added services, or access to specialized content are great examples of competitive benefits that make your ecommerce landing page more effective in converting sales.
Up-Selling Opportunities
We have some unfortunate news for you – fewer than 20% of your first-time sales will become regular customers. In a competitive online marketplace, it’s difficult to rely on repeat customers to boost your sales. With that in mind, it’s important to consider opportunities for up-sales. An effective ecommerce landing page will recommend similar products, discount bundles, or access to free shipping when purchase totals reach a certain level. Up-selling opportunities can have a significant impact on your sales revenue.
Credibility
Trust is critical to success in the online market. Folks are reluctant to provide personal information such as names, addresses, and credit card details if your ecommerce landing page isn’t credible. Credibility can be built by showcasing customer reviews, demonstrating effective security strategies, and by delivering on your promises.
Ease of Use
Finally, your ecommerce landing page must be fast, efficient, and easy to navigate. Potential customers can become easily frustrated if your page loads slowly or if they can’t easily access shopping carts and make purchases. Working with qualified web designers is probably one of the most important steps to ensuring you have an effective ecommerce landing page that meets the needs of your potential customers.
