Your website content and search engine optimization (SEO) go hand-in-hand. Ultimately, your content provides search engines with the data required to index and rank your pages. This means that content development is a critical component of your SEO strategy, a driving force behind attracting visitors to your website, and fundamental for increasing your conversion rates. Let’s take a look at the different types of content and how to harness its potential.

Developing effective content also depends on nuanced understanding of search engine algorithms. Over time, these algorithms have become increasingly sophisticated and they’re always adapting and evolving with technology. Back in the day, search engines were scanning for keywords – but that’s not the case anymore. User experience also determines your search rankings which is why engaging content is vital.

When it comes to written content, here are some tips to consider:

• Well-written, grammatically-correct, and readable content will rank higher.
• Longer content tends to rank better, though the content needs to be well-organized and readable.
• Use headlines, bullet points, and visual breaks effectively.
• Choose your keywords carefully to target your ideal audience.
• Focus on one keyword per page, but don’t overdo it. Search engines penalize sites that cram keywords onto pages.
• Internal links and backlinks to your website will also promote improved ranking.
• Improve accessibility by using alt text on video, audio, or image content.
• Create original content and avoid repeating yourself.

It’s also important to understand that content development is not a one-and-done approach. Your content needs to evolve along with the search engine algorithms. More than that, content needs to evolve to meet the needs and interests of your visitors. Once again, in the past, websites featured mostly written content, but as technology has improved and pages load more quickly, multimedia content has become increasingly important.