The Allard Prize’s decision to engage VN Web Group in their project enabled Allard prize to attract nominees and present information about the prizes. Initial strategy, keyword research and website architecture helped achieve great visibility on the internet and keep visitors on the site.

First page for competitive keywords.
User experience allow users to find information and navigate website.
Bounce rate decreased.
People can find website online via main keywords.

Design and development of UBC website and optimization for search engine optimization enabled The Allard Prize to attract more website visitors and grow their department.