Your website is often your first point of contact with potential customers and also the place where your existing customers come to engage and interact with your company. It’s the place where you sell your products and services, provide valuable company information, share news, and so much more. Ultimately, your website is a powerful marketing tool that converts prospects into leads and leads into sales. Websites are dynamic entities that evolve over time to ensure that they meet the needs of businesses and their associated clientele.
When should you redesign your website? In reality, website redesigns are common and usually reflect changing business goals and particularly to attract increased traffic and to improve website functionality so that leads become sales. Rebrands, updated marketing campaigns, and new technologies may dictate the need to redesign your website. Most importantly, if your website isn’t serving your business needs, it’s time to take a closer look.
Consistent Design
Your website must deliver a consistent brand and design across all its pages. Sometimes, as a business website grows or features multiple contributors, design inconsistencies become apparent. Maybe the look of one page (including colour schemes, navigation menus, and fonts) will be significantly different form others — or even every page has a different aesthetic. Additionally, multiple contributors may deliver media content that reflects a different voice or appeal. If you look at your website and you see these kinds of inconsistencies, it’s probably time for a website redesign.
Increase Traffic
How’s the performance of your website? A website redesign will not only overhaul the appearance of your website, but can also help you attract new visitors. Your website can be redesigned in such a way that it is optimized for search engines. A highly engaging blog that features optimized keywords, titles, headers, copy, meta descriptions, and URLs is one way to improve your search engine optimization (SEO). Indeed, SEO is a profoundly powerful online marketing strategy that can have a huge impact on visitors to your site.
Lead Conversion
Attracting visitors is just the next step in the equation. But, are you attracting visitors that engage with your content? Developing a consistent and effective strategy for lead conversion is as important as redesigning a website that is attractive and that attracts visitors. In other words, your website needs to clearly speak to your target audience with relevant information about your company, products and services. But, it also needs to persuade visitors to make a purchase or sign on with your business. Engaging content, convincing calls to action, and easy navigation help to convert leads into customers.
At the end of the day, there are many reasons to redesign your website, but it should never be considered a one-and-done approach. Working with professional website designers and internet marketers to allow your website to evolve over time to always meet your needs is critical to business success.
